The Full Story
“In my thirty years in the travel industry, companion-style travel is, in my view, the best way to experience a journey. PIN HO Travel Agency has always been dedicated to perfecting it — refining every detail from our travel planners to our guides. We don’t just take guests deeper into Taiwan; we center the experience around them, bringing Taiwan to their side in real time.”
— Current Director, Christina Chen
About PIN HO
PIN HO Travel Agency is an elderly yet newly reborn travel brand. For the past 49 years, PIN HO has served government agencies and professionals, both domestically and internationally. In 2022, due to personal reasons, the founder, he invited Christina Chen to take over the company. Since then, the company’s solid practical foundation has been infused with the finesse and warmth of a female leader. During the pandemic — a time when the travel industry was in disarray — she found the right partners, pressed reset, and gradually led PIN HO onto a new path: refined inbound companion-style travel.
Companion-style Travel
Unlike traditional tourism — with fixed schedules and guides offering on-the-spot commentary — PIN HO specializes in refined companion-style travel.
This means that from the very beginning of planning, we design exclusive itineraries based on each guest’s needs, habits, and pace, and assign guides who are the best fit. “It’s not about asking guests what they want, but about thinking for them — what can we do for them?” This is Christina Chen's guiding principle. From transportation to dining arrangements, from religious festivals to indigenous cultures, she leads her team in creating in-depth journeys that truly match each traveler’s needs — a simple concept that, in reality, requires a professional team working seamlessly in real time.
What Makes PIN HO’s Companion-style Travel Unique:
.
-
Personalized Itineraries – Built around your pace, interests, and preferences.
-
Expert Guides Who Care – Knowledgeable, attentive, and ready to adapt on the spot.
-
Seamless Comfort – Thoughtful arrangements for seniors, children, and special needs.
-
True Local Immersion – Beyond tourist spots, experience festivals, crafts, and indigenous culture.
-
Human Connection – Traveling with us feels like exploring with a trusted friend.
-
From the moment guests decide to travel to Taiwan, they begin to feel the island’s unique warmth and human touch.
Our Promise
PIN HO’s refined inbound companion-style travel elevates the brand spirit from the “peace and harmony” of movement and accommodation to a state of stability, comfort, and understated companionship. We accompany you in Taiwan, centering the journey around you, so that you don’t just come to Taiwan — PIN HO brings Taiwan fully to you.
Welcome to Taiwan, and have a wonderful journey — with PIN HO, it will be even better.
平和式陪伴：用心帶你走進台灣的精緻旅行
「在我從事旅行業三十年的時間裡，陪伴型旅行是我認為最好的體驗方式。平和旅行社一直致力於此，將陪伴型旅行做到最精緻化：從行程規劃師到導遊，不只帶客人深入台灣，更是以客人為坐標，零時差地將台灣帶到您身邊。」——現任主理人陳淑靜
關於平和
平和旅行社是一個年長的新生旅行品牌。
過去49年，平和旅行社從國內到國外，專職服務機關部門及專業領域人士。
2022年，創辦人因個人因素，提出讓她接手公司的提議。至此，平和旅行社在原本渾厚的實務經驗中，增添了一抹屬於女性領導人的細緻與柔和，在旅行業受疫情打亂的時期，靠著找對夥伴、共同歸零，她逐步帶領公司走向另一條路：精緻化的Inbound陪伴型旅行。
關於陪伴型旅行
有別於傳統旅遊方式——制式表定行程、導遊到點解說——平和旅行社專精於「精緻化的陪伴型旅行」。
意思是從行程規劃開始，便依照客人的需求、習慣及節奏，制定專屬的旅行計畫，並推派合適的導遊。「不是問客人要什麼，而是替客人想可以做什麼。」這是陳淑靜的業務方針，從交通工具到用餐安排，從宗教慶典到原住民文化，她帶領團隊設計真正貼近旅客需求的深度行程簡單的一個概念，實行起來卻需要一整個專業團隊零時差的結合。
平和旅行社的陪伴型旅遊特點：
專業導覽 × 情感陪伴
導遊既能專業解說景點的文化與歷史，又能在行程中細心觀察旅客的狀態，隨時給予貼心的照顧與支持。
即時調整與靈活應變
根據旅客的體力、情緒與興趣，導遊能現場調整行程與節奏，確保每個人都能舒適、自在地享受旅程。
生活助理角色
從餐食選擇到交通安排，行程規劃團隊會為不同需求的旅客（長者、孩童、身障人士）做好細緻安排，讓每位成員都被看見、被照顧。
情感連結與信任
陪伴型旅行的導遊會在旅途中建立真誠的互動與信任感，讓旅客不只是被帶著走，而是感覺自己正與熟識的朋友一起探索新地方。
深度在地體驗
行程不只帶旅客看熱門景點，更會引領他們進入當地人的生活脈絡，例如參加地方慶典、探訪傳統工藝坊、體驗原民文化。
讓客人從決定到台灣旅遊開始，就能深刻感受台灣獨有的人情味。陳淑靜認為，能夠真正認識台灣的方式：是人。文化是人的總合，美食是人的匯集；有人的風景，是對來者的指引，更是對當下的見證。
平和旅行社的Inbound精緻化陪伴型旅行，讓平和的品牌精神不只移動與住宿的「平靜和諧」，上升至安定、舒心、不張揚的陪伴。伴您在台灣，以自我為坐標體驗這座島嶼——讓客人不只是來到台灣，平和會是把台灣充分帶到您面前。